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The Dream

Posted by derekbobo on January 7, 2009

I’ve always wanted to have my own business. I’ve been doing freelance work for a number of years but operating in hobby status. As part of my New Year’s resolution I decided that this year would be the year I stepped it up to something more. It’s something that is just very important to me and I can’t come up with a reason to put things off any longer.

So what is it that I do exactly? I’m a problem solver, it just so happens that my solutions are very often based on technology. I hope to provide tools and solutions to small businesses such that they can operate like their big brothers and sisters.

There are many ways to do this, but the problem comes in when you get into creating a scalable business model. Anything less is a waste of my time and my customer’s time. My plan of attack is to define a couple vertical markets and then build tools to service those markets. I intend to offer a single service for these markets that is essentially self sustaining. By doing this it allows me to focus on additional value-added initiatives or perhaps new product development rather than babysitting a single offering.

For now I will not discuss my defined markets, but I will talk about the approach. Since I’ve determined the dream, I have defined the what and who, thus I’m now focusing on the how.

  1. Develop a framework that can be shared for each of the markets
  2. Build the client interfaces for product line 1
  3. Build the admin interfaces for product line 1
  4. Determine initial set of prospects to approach
  5. Create appropriate marketing materials
  6. Sell sell sell

There are a lot of details missing from this picture, but I’ll try to talk to those as time moves forward. For example, I’ve not discussed the implementation of CRM functionality for managing clients through the sales process. I’ve not discussed my pricing model and how I intend to automate much of this so that I do not get bogged down in collections. It’s an exciting journey, but there is much work to be done.


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